Meet Kem
Designer + Creative
Kem is a multi-disciplinary designer responsible for creating visually appealing designs that convey messages effectively and concisely. She is skilled at using design softwares such as Adobe Creative Suite and Canva, and has a strong understanding of design thinking. She has collaborated and worked with other members of the creative team, including senior designers, copywriters, and project and marketing managers.
Working in a variety of industries and positions, she is able to effectively communicate her ideas clearly while being receptive to feedback. In addition, she has a good eye for detail, is up-to-date with design trends, and able to work under tight deadlines. She has worked for companies such as TA-DA! Language Production, Children and Screens, Google, digitalundivided, Mary Creative and most recently Children’s Hospital Los Angeles.
What Do I Even Do?
As a designer, defining exactly what you can do and/or have done for clients can be a very complicated and long-winded conversation. Rather than that, here’s an ever-evolving list of my current skills and where they’re best utilized.
-
LOGO DESIGN
COLOR PALETTE
FONT SELECTION
BRAND MARKS
BRAND GUIDELINES -
SOCIAL MEDIA TEMPLATES
VIDEO EDITING
UX/UI DESIGN
INFOGRAPHICS -
BUSINESS CARDS
BROCHURES + FLYERS
STATIONARY MATERIALS
SIGNAGE
PRESENTATIONS (PHYSICAL + DIGITAL)
PACKAGING
work experience
Designer
Children’s Hospital Los Angeles
July 2024 - Present
Work as a member of CHLA’s Marketing Communications team, contributing to the visual identity of CHLA, and producing content that aligns with the hospital’s standards and strategic goals. Career highlights include:
Co-led the launch of, and currently manage CHLA’s Canva Enterprise account of 225+ team members, allowing them to create materials with readily available templates that adhere to brand policy.
Partnered with the Social team to create content-specific templates for Instagram, Facebook, and LinkedIn leading to an increase of 35.8K followers (11% increase compared to FY24).
Support in the production of print and digital materials for national campaigns such as USNWR, Newsweek, the 125th Anniversary, and AHCJ Conference.
Freelance Senior Designer
Mary Creative
August 2023 - August 2026
Collaborated with minority-owned business owners to help develop and create innovative branding that helps move their enterprise to the next level.
Clients include The Hallmark Firm, BND Consulting, Surge Development, and =Space.
Marketing Specialist to Leslie Faught
Compass
August 2021 - July 2024
Assisted Realtor Leslie Faught in general day-to-day marketing efforts including putting together client folders, maintaining her client list, and managing her social media channels. Career highlights include:
Sourced and designed Leslie's newsletters curated to appeal to a select clientele list of 200 homeowners and renters.
Designed and managed the 2022 to 2024 Pleasanton Rose Show website, simplifying the application process, while unifying the branding under one main channel.
Introduced a template-based marketing system to help streamline content production.
Freelance Marketing Designer
May 2019 - July 2024
Worked with a variety of clients across different industries to fulfill their marketing and design needs.
Clients include InBrace, and Quantum Squares
Senior Graphic Designer
digitalundivided
March 2023 - January 2024
Created visual content for digitalundivided across multiple channels, including social media, community events, newsletters, research reports, and organization-wide announcements. Career highlight include:
Led the branding update for the START program, highlighting the pivot to university-level founders.
Designed event collateral for in-person events such as Do You Fellowship, START, BIG, and Diane Dinners.
Created interest-specific templates, that helped raise engagement rates to 6.9% (127% increase) on Instagram, and 7.5% (34.7% increase) on LinkedIn.
Creative Coordinator
Google via Nelson Staffing
June 2022 - February 2023
Worked within the Talent Outreach group fielding design requests for the overall team for a variety of national and international events both digital and in-person.
Overhauled and organized the team’s internal template library, tripling the amount of easily accessible templates available to the team.
Created, sourced, and launched a monthly internal newsletter centered on highlighting team achievements, and sharing design knowledge.
Designed print and digital event collateral to help support Google’s presence at events such as Grace Hopper, Afrotech, Lesbians who Tech, and several internal events and activations.
UX/I Intern
Children and Screens
August 2021 - November 2021
As a Fall UX/I Intern I sketched, designed, and later mocked-up interfaces to help drive customer interactions and reduce the amount of clicks needed for a user to find their requested information. I also assisted in reworking the information architecture to reduce redundancy.
Design and Illustration Intern
TA-DA Language Productions
September 2019 - May 2021
Worked on creating supplementary educational materials to assist with language learning, such as bingo sheets, activity guides, memory cards, and ad-hoc projects. In addition, through TA-DA, collaborated with UNAM to create an introductory Spanish Alphabet to aid in children's language learning.
